
Chinese Market Consultant and Copywriter
Long-term project in collaboration with a digital marketing agency dedicated to wine industry in Asia, as Chinese market consultant and copywriter.
Long-term project (April 2021 - July 2022) in collaboration with a digital marketing agency dedicated to wine industry in Asia, as Chinese market consultant and copywriter.
Consultation services for wine brands in the Chinese market, providing expert insights, market analysis, and comprehensive reports.
Brand communication of wineries and wine brands in China, including the translation of the brand name in Chinese, content management and creation of brand communication newsletters, social media copies, copywriting of brand catalogs in Chinese.Â
Journalist articles about the Chinese wine market, news and trends.
The writing language is English andsimplified Chinese.
Selected articles:
Research and writing a comprehensive guide to the Chinese wine market. The writing language is general English. Length: 18 000 words (70 pages).Â
My approach: Define the structure of the white paper with the client, break every chapter down into subsections. Research and compile data from the database.
Database used: UN Comtrade, Eurostat, Euromonitor
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