Wine Consultant - Subject Matter Expert
Wine data, wine tech, artificial intelligence
PROJECT DESCRIPTION
Long-term project from May 2022 and ongoing
As a core contributor to this innovative wine tech startup, I provide subject matter expertise that bridges wine knowledge with data, technology, and marketing.
PROJECT DETAILS
Key Responsibilities:
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Wine Data Infrastructure
– Validated and cleaned large datasets on regions, grape varieties, and wine details
– Built benchmarks for wine taste attributes (acidity, tannin, body, etc.) to support predictive modeling
– Investigated and resolved occasional data quality issues
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System Support & Recommendation Logic
– Defined logic for wine recommendations aligned with real-world wine understanding
– Supported engineers on data mapping and structure when wine-specific knowledge was required
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LLM Integration
– Collaborated with LLM specialists to train the chatbot using real-life wine scenarios and domain expertise
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App & Website QA
– Conducted testing and feedback loops to ensure content accuracy and a user-friendly experience
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SEO & Content Management
– Manage daily content operations, including content planning, content calendar creation, and performance tracking
– Lead strategy and audits for the blog section to align with SEO goals
– Write original, optimized articles to increase visibility and search ranking
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Media & PR Support
– Provide wine expertise and credibility for the startup’s PR campaigns and media communications