Marketing & Research
Digital presence, market insights, and trade marketing
PROJECT DESCRIPTION
I help wineries and wine businesses refine their strategy, understand their markets, and increase visibility through hands-on research, tailored marketing strategy and execution.
PROJECT DETAILS
Marketing Consultant – Online Presence & Trade Marketing
Supported a small Italian winery in enhancing its brand image and market reach:
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Improved visibility on Google Business, social media, and niche platforms like Raisin
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Edited product catalogs and marketing materials
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Represented the winery at VinNatur (Vicenza) and Vinoso (Amsterdam)
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Initiated partnerships with local cultural and wine events
Research & Report Writing
Conducted industry research for a wine equipment supplier exploring urban winery opportunities in France:
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Mapped out market potential and consumer trends
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Profiled target clients and business models
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Delivered actionable insights to guide product positioning